I picked this add because i though it was cool and because Biz Markie is in it , when i think of holiday shopping a couple stores come to mind Best Buy, Sears, Radio Shack mostly company's that put out adds.I think gift giving is normal but that is not how it started its kinda become a must do now though. The holidays not being religious has changed but in today's time i don't think it is that big of a deal.