I picked this add because i though it was cool and because Biz Markie is in it , when i think of holiday shopping a couple stores come to mind Best Buy, Sears, Radio Shack mostly company's that put out adds.I think gift giving is normal but that is not how it started its kinda become a must do now though. The holidays not being religious has changed but in today's time i don't think it is that big of a deal.

---“What lifestyles, values and points of view are represented or omitted in this message?” for the first picture important, inteligent, classie, rich. for the second picture, Amazing, talented, can jump high!How he is one of the greats.

What techniques are used to attract my attention.” for the first picture the background, his suit, his face, pose way he is holding the shoes. For the second picture, the camera angle, how high he is in the air, face expression, how far away from the basket he is and the position of his body